Start with the problem
I work directly with retailers, product, and commercial teams to understand conversion, integration, and operational constraints before choosing a solution.
Hugo Azevedo Soares
Principal / Founding Engineer
Product engineer.
Discovery to production.
Currently
Building Trinio from the ground up.
I joined at the beginning and turned an early checkout product into a broader commerce platform. I set architecture, engineering practices, and hiring foundations while continuing to design, code, and ship.
- Product
- Checkout, payments, merchant operations, analytics
- Engineering
- React, TypeScript, Go, distributed systems
- Platform
- AWS, Kubernetes, observability, production operations
Broad range.
Clear ownership.
Own the whole path
My work moves between product discovery, interfaces, services, data, infrastructure, rollout, observability, and production support.
Stay close to the work
I set architectural direction, establish engineering practices, and build hiring foundations while remaining a hands-on contributor who designs, codes, and ships.
Work across borders
I’ve spent much of my career in global, multilingual teams, collaborating remotely across disciplines, cultures, and time zones in English and Portuguese.
Experience
Products I helped build.
2022 - now
Trinio
Principal Engineer / Founding Engineer
Building a commerce platform across checkout, payments, merchant operations, analytics, and AI-assisted workflows.
2021 - 2022
Okta
Senior Software Engineer, Contract
Built tools that helped enterprise administrators manage authentication policies at scale, alongside knowledge products that made complex identity configuration easier to navigate.
2021
Balko
Full Stack Engineer, Contract
Helped shape Balko’s digital investment experience, giving individuals a simpler way to discover and evaluate alternative investments backed by legal claims.
2020 - 2021
Platform Purple
Engineering Manager / Software Engineer
Led work on a premium video marketplace and delivery platform used by publishers to sell content across web, mobile, and connected devices.
2017 - 2020
Stilingue
Software Engineer
Grew from intern to engineer while helping build a social intelligence platform that Brazilian brands used to follow public conversations, understand customer sentiment, and respond in real time.
Education
Industrial Engineering
Universidade Federal de Ouro Preto, 2014 - 2019
Captain, 12 Bis Aerodesign. An early lesson in building ambitious things with small teams.