Hugo Azevedo Soares
Principal / Founding Engineer
Start with context.
Then build.
Useful context
Lead with the product.
I am most useful where product judgment and engineering depth need to live in the same person. That includes early or scaling teams, complex customer workflows, architecture decisions, and systems that need clear ownership from discovery through production.
- Include
- The product, problem, stage, scope, and timing
- Relevant
- Commerce, checkout, payments, B2B SaaS, platforms
- Working shape
- Global, multilingual, distributed teams