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Hugo Azevedo Soares

Principal / Founding Engineer

Start with context.
Then build.

The best conversations start with a real product problem. Tell me what you are building, where it is stuck, and why it matters now.

Lead with the product.

I am most useful where product judgment and engineering depth need to live in the same person. That includes early or scaling teams, complex customer workflows, architecture decisions, and systems that need clear ownership from discovery through production.

Include
The product, problem, stage, scope, and timing
Relevant
Commerce, checkout, payments, B2B SaaS, platforms
Working shape
Global, multilingual, distributed teams